Our story
We are a small studio
making books that stay.
Started in 2023 in a converted bakery in Cardiff, by an illustrator and a former bookbinder who wanted to make personalised books that didn't feel like a printout in a hardcover.
studio photograph · the bindery floor, Cardiff
Why "wishing tree"
A wish for every shelf.
In the village we grew up in, there was a tree by the post office where children would tie a paper note to a branch when they wished for something. Some wishes were small — a snow day, a lost cat. Some were enormous.
We thought: what if every child had a tree like that, but the wish came back as a book they could keep? That's the company.
We don't use generative AI for our illustrations. Every page is drawn by one of four illustrators — Hattie, Jun, Marisol, and Sam — who match the character to the child you describe.
The studio
portrait · Hattie
Hattie
Illustrator & co-founder
portrait · Jun
Jun
Illustrator
portrait · Marisol
Marisol
Illustrator & writer
portrait · Sam
Sam
Bookbinder & co-founder
Frequently asked
Things we get asked.
Each book is printed and bound to order. Standard delivery is 5–7 working days from when you finalise the wish. Express (2–3 days) is available at checkout.